Tristan co-founded Apture in 2007, after stopping out of Stanford’s Masters Computer Science program. He is rated #16 in Inc. Magazine’s Top 30 Entrepreneurs under 30. A Mayfield Fellow with the Stanford Technology Ventures Program in entrepreneurship, Tristan’s career spans the open content world of Wikia and the user interface engineering world of Apple. By the age of 20, Tristan had filed his first patents around new information navigation and browsing interfaces. His work has been featured in the New York Times, Washington Post, eWeek, and he has given lectures and talks in conferences and universities across the world, including at MIT’s Media Lab and at Stanford University.
When not evangelizing Apture, Tristan spends his time reading about mirror neurons and behavioral economics, playing Yann Tiersen music on the piano, and dancing argentine tango in San Francisco. Tristan holds a BS in Computer Science from Stanford, with a focus in Human Computer Interaction.

Tristan was the CEO and co-founder of Apture, a technology company that was acquired by Google in November 2011. He is now a product manager at Google within the Chrome and Apps team.

Tristan is rated #16 in Inc. Magazine’s Top 30 Entrepreneurs under 30. A Mayfield Fellow with the Stanford Technology Ventures Program in entrepreneurship, Tristan had filed his first patents around new information navigation and browsing interfaces by the age of 20, which are now part of the Mac OS X operating system. His work has been featured in the New York Times, Washington Post, eWeek, and he has given lectures and talks in conferences and universities across the world, including at MIT’s Media Lab and at Stanford University.

Tristan lives in San Francisco and can often be found playing Yann Tiersen and Beirut in parks, or dancing argentine tango in local milongas. When not evangelizing Apture or thinking about technology, Tristan spends his time thinking about what makes people curiouswhat inspires empathy, and what changes human behavior. He holds a BS in Computer Science from Stanford, with a focus in Human Computer Interaction.

Favorite Quotes:

The best way to predict the future is to invent it.  - Alan Kay

Procrastination is the denial of the urgency of death.  - Anonymous

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary. - Steve Jobs, Stanford University Commencement Speech

“Embark!– Consider how every individual is affected by an overall philosophical justification of his way of living and thinking: he experiences it as a sun that shines especially for him and bestows warmth, blessings, and fertility on him; it makes him independent of praise and blame, self-sufficient, rich, liberal with happiness and good will; incessantly it refashions evil into good, leads all energies to bloom and ripen, and does not permit the petty weeds of grief and chagrin to come up at all. In the end one exclaims: How I wish that many such new suns were yet to be created! Those who are evil or unhappy and the exceptional human being– all these should also have their philosophy, their good right, their sunshine! What is needful is not pity for them. We must learn to abandon this arrogant fancy, however long humanity has hitherto spent learning and practicing it. What these people need is not confession, conjuring of souls, and forgiveness of sins; what is needful is the new justice! And a new watchword. And new philosophers. The moral earth, too, is round. The moral earth, too, has its antipodes. The antipodes, too, have the right to exist. There is yet another world to be discovered– and more than one. Embark, philosophers!”  – Nietzsche, pp.231-2, The Gay Science.

{ 2 trackbacks }

Google compra la startup Apture para potenciar Chrome — microemprendizaje.com
11.10.11 at 12:45 pm
Content that works: Contextual content, in context | Rex Hammock's RexBlog.com
05.27.12 at 8:31 am

{ 10 comments… read them below or add one }

1 Germán 05.27.09 at 4:04 pm

Your bio is amazing. Apture is amazing to0 (I’m a heavy user of it). And I’m from Argentina and you dance Tango. You are an admirable person.

2 Juan Jose 06.01.09 at 11:47 am
3 Tim 09.14.09 at 2:37 am

It strikes me as an odd thing that there is no direct link to apture.com on this page. Other than that, it looks pretty slick.

4 Lena Rubin 09.27.09 at 3:37 pm

Your bio and company are impressive. At Houghton Mifflin Harcourt transforming the textbook is our immediate goal. My responsibility is to transform the presentation experience of our products to our customers. Presentationzen by Garr Reynolds and Made to Stick by the Heath brothers have had a strong impact on me and our presentations. I am curious to learn more about your company.

5 Will 11.11.09 at 7:07 am

Hi Tristan,

Just came across Apture via Brian Wong on Twitter.
Really great stuff & looking forward to using the WP plugin soon.

I’m fairly new to blogging/site development myself , still “learning the ropes” – and I’m sure this is going to help me a lot.

Thanks – and very best wishes from Hamburg


6 Aimee Brehm 02.12.10 at 1:43 pm

Another quote –

“Your job is not to forsee the future, but to enable it”
- Antoine de Saint-Exupery

7 Lee Whitney 02.25.10 at 3:08 pm

since your mother couldn’t explain your website I went investigating. Fascinating stuff,congrats.

8 Miguel 03.13.10 at 1:47 am

Hello Tristan;

Thanks for selecting my picture of the MET Museum in your web and directing it to my flickr gallery.

Your site is very interesting!

Warm regards from Spain.

9 Yaagoub Y.A. Al-Nujaidi 09.05.11 at 11:02 pm

Contextual Facts for Better Search

I will do injustice to describe Apture as fantastic, as it is more than that. It is an intelligent and innovative solution that revolutionizes how we surf the web. Apture is an intelligent web within the web.

Apture application/platform had captured most of a project that I am conceptualizing for enhancing the search engines for returning smart and user-centered results of what he is looking for, not just list that matches (search keywords) and leave the burden of sorting them out on the user, wasting valuable time.

Apture application/platform can be enhanced to be a platform that interfaced with from Google and other Search Engine to capitalize on its wealth of collected contextual facts. Having said that, Apture needs to enhance its product/platform to capture “contextual clues” from the pages themselves and from the crowdsourcing input, where users help in refining the “contextual clues”.

When Apture popup windows appear, it is an opportunity for Apture to enhance “facts” gathering from the user and not just asking him whether the information was helpful or not. We can have a TAB for user’s contribution for “contextual facts” about the page he is viewing and highlighted text, for example, whether it is a place, POI, Country, Person, Actor…etc and the tab content could be dynamically changed based on the Context Fact type.

To do above, I recommend having incentives for users to contribute, such as financial incentives or iPad’s or whatever. The cost could be covered by having Ad’s in the Apture Popup window with Contextual Ads similar to the Google Ad line that appears in Gmail.

Thanks & Best regards
Yaagoub Y.A. Al-Nujaidi
Mob. +966-5-03800520
Please consider your environmental responsibility before printing this e-mail.

10 Candice 10.13.12 at 1:16 am

I always knew you’d leave a mark, but wow I’m quite impressed! Glad to see you’ve been doing well :)

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